Five Ten Rock Climbing Shoe Box

My goal was to design a shoebox that would be a better user experience and would better reflect the brand. The photography incorporates both outdoor and indoor climbing, so no one is left out.

The pull out drawer function also gives a fresh take on the typical shoebox. Leave No Trace policies are also something I wanted to push in this project. Leave No Trace gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the reason why there are no people climbing on the box.

The inside drawer was screen printed with the logo, rock texture and tagline, “Brand of the Brave.” This way even when the drawer is pulled out it doesn’t take away from the design. The pull strap for the drawer reflects the fabric loop of a climbing harness.